About Business Intelligence? Recognize the Duties and Skills (ABI)

Surely you’ve heard the term Business Intelligence? It is said that the term Business Intelligence has existed since the 1960s as the sharing of information throughout the organization.

Furthermore, it began to develop in the 1980s along with the presence of computers as a decision-making tool and turning data into insights before becoming a special offer with service solutions that depend on Information Technology (IT).

Are you a person who is meticulous in processing data? The profession of Business Intelligence Engineer can be the right career choice. Companies certainly need someone on duty to monitor the performance of their company. Is there an increase or even a decrease?

In order to answer this question, you need to become a busineses intelligence engineering expert first. Then, how to achieve it? One of the best ways is to take part in the Businesses Intelligence Engineering Bootcamp Binar.

A Glimpse Of Business Intelligence

business intelligence

Business Intelligence is one of the tools that will assist companies in determining business strategies based on market research data that they already have. Furthermore, a businesses intelligence analyst (profession in the realm of BI) will apply methods, tools and software according to their needs.

The existence of business intelligence is very important for companies. Because, a business intelligence will be tasked with planning, managing data to provide the final result in the form of information that is easy to understand for all stakeholders. Businesses Intelligence (BI) combines business analytics, data mining, data visualization, data infrastructure and tools, and practices to help organizations make more informed decisions.

In daily life, businesss inteligence work is handled directly by a business. So, what is Busines Intelligence like? Then what are the duties and responsibilities performed by a Busines Intelligence Analyst? Make sure you don’t skip this article and read on until it’s finished!

Definition of Business Intelligence

business intelligence

Based on its definition, Business Intelligence is a profession concerned with processing and analyzing data for business purposes. Some experts say that business intelligence refers more to the results of the analysis that has been carried out to obtain recommendations in the form of business decisions.

Robert Half said business intelligence is a role that makes the results of analysis on a businesses so that it can be used as a reference for companies in working with other staff. Howard Dresner also defines that business intelligence is a concept and method to improve how to make final decisions using the help of systems regarding the facts that occur.

From this definition, it can be concluded that business inteligence can help companies make better decisions by showing current and historical data in their context. A Businesses Intelligence Analyst can leverage BI to provide performance and benchmark competitors to make organizations run smoother and more efficiently.

By utilizing existing data, it will be easier for a businesses intelligence analyst to see market trends in order to increase company revenue.

The Importance of Business Intelligence in Companies

business intelligence

Businesses intelligence can become a bridge between companies and data analysts in order to make useful decisions. In making this decision, it is not the origin of friends. They make decisions based on the existing data and then compare the data to the previous period.

A Business Intelligence Analyst can apply businesses inteligence to provide performance and benchmark competitors to make companies run smoother and more efficiently. Following are some of the roles of the existence of for companies:

  • Finding issues or problems that occur in the business
  • Identify ways to increase profits
  • Analyze consumer behavior
  • Comparing data with competitors
  • Track performance or track performance
  • Optimizing the company’s operational processes
  • Predicting company success
  • View market trends

From the role above, you can imagine how important business intelligence is in bridging companies with businesses. The success and success of the main business can not be separated from many factors. Starting from consumer behavior, consumer psychology, market trends, competitors and others.

So, if a company or a business person can use and process existing data so that it becomes very useful information, then the company or business person will find it easier to find opportunities and maintain their success and success.

Duties of a Business Intelligence

Following are some of the responsibilities carried out by business intelligence (BI) analysts within a company to assist in making businesses decisions based on actual data:

  • Measure business performance and metrics over a period of time
  • Identifying ways to improve company performance and metrics through insights generated from processed data
  • Collect data from various sources
  • Perform customer behavior analysis
  • Conduct market trend research and compare data with competitors

Required Skills in Business Intelligence

Nowadays, the position of businesses intelligence in companies is so important. Moreover, the salary offered is so fantastic. If you are interested and want to become a businesses intelligence analyst then there are several skills you need to master. Both in terms of hard skills and soft skills. What are they? Let’s peel it off one by one, ok friends Rakamin!


We know that SQL is the king in the field of database management. Jobs as businesses intelligence will be closely related to data and databases. Well, SQL here plays a very important role in data processing. SQL itself is short for Structured Query Language.

With SQL, you can perform various data manipulations starting from creating, reading, editing, and deleting it. These manipulations are more commonly called CRUD.

Data Visualization

Data visualizatiosn is a visual representation of data in various forms generated in spreadsheets. Dataa visualizations emphasizes the importance of using gradations and combinations of shapes, colors and sizes that can be used in drawing conclusions.

In addition to data visualization, it also has a core, namely communicating the substance of the metrics or indicators used in graphical form. Data visualization can help your audience understand data patterns. Of course, communication is much easier if the visualizations are interesting and effective.

Storytelling data

In contrast to data visualization, data storytelling has differences in terms of communicating data to interested parties. Data storytelling is a strategy to build a narrative among a large number of data sets supported by data visualization that is easily understood by lay data. The essence of data storytelling is to form a presentation of data that is attractive and easy to understand.

Both data visualization and data storytelling are very important for Business Intelligence work. Because narrative can turn information into useful insight.

Communication Skills

A business intelligence is also required to have good communication skills. This communication ability is fundamental to a BI. The field of Business Intelligence does require special skills that cannot be learned instantly, however, communication science cannot be underestimated in relation to this field.

If you work in the field of BI, you must not only be able to analyze data, but also inform others properly and correctly, including clients and colleagues who may not necessarily understand the world of BI.